NYT OPINION: How Being an Influencer Became a New American Dream
By Faye Tsakas
Section: Opinion
Source: New York Times
Published Date: December 10, 2024 at 02:00AM
I first came across Peyton and Lyla, two preteen sisters and influencers on Instagram two years ago. (Since they are minors, their last names are withheld to protect their privacy.) From their rural Alabama home under their mother’s watchful gaze, they hawk fashion and beauty products to tens of thousands of online fans around the world. Every day, packages arrive at their doorstep for them to unbox and try out — deluxe makeup sets, floral dresses, exercise bikes — all free, as if delivered by a shopping mall Santa.
By Faye Tsakas
Section: Opinion
Source: New York Times
Published Date: December 10, 2024 at 02:00AM
Two preteen girls promote fashion and beauty products to thousands of online fans from their rural Alabama home.
Whenever I browse social media, I see advice and products for self-improvement — a deluge of elusive promises tethered to consumer goods. How to look more angular or more toned, feel more energized, age backward. Capitalism and modern technology have mixed to create an internet world where users are transformed into brands. As a filmmaker, I’m drawn to document this culture.I first came across Peyton and Lyla, two preteen sisters and influencers on Instagram two years ago. (Since they are minors, their last names are withheld to protect their privacy.) From their rural Alabama home under their mother’s watchful gaze, they hawk fashion and beauty products to tens of thousands of online fans around the world. Every day, packages arrive at their doorstep for them to unbox and try out — deluxe makeup sets, floral dresses, exercise bikes — all free, as if delivered by a shopping mall Santa.
Read more at: https://www.nytimes.com/2024/12/10/opinion/child-influencers-consumerism.html?partner=IFTTT
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