The English Version of this PDF Book
Introduction: The world around us is changing
The internet is constantly changing and evolving and new things are emerging to make our lives easier or harder. But even on the internet the basic principles of Marketing remain the same. In the past, for example , companies used postcards, do-to-door leaflets and, at best, black-and-white faxes to communicate with their market. Businesses today use email, social media Facebook, Tweeter, YouTube, Instagram, Google+ and Tomorrow they can use something New that people will like.
And yet maybe old techniques of the past to identify the market you are addressing, the profile of the potential customer, the needs and concerns of the customer, the reasons why he needs your products and services, and how you can help him meet the needs and to solve his problems, all that is called the core Marketing does remain the same as it was 70 years ago. ?
Businesses Today Are Afraid Of Internet Marketing Because They Consider It Completely New Also They May Not Have The Desired Results From The Promotions They Do Because They May Focus On Automated Tactics And Digital "Tools" And Forget The Marketing Principles and the person themselves, they also enter the market without having a Marketing Strategy and an Integrated Action Plan designed on the person and not designed on the technology, bypassing the " Core " of Marketing that is none other than the person and the needs. of.
See for example the classic and viral advertisement of the McGraw Hill publishing house " Man in the chair " where it says:
McGraw Hill “ Man in the chair ”- I do not know who you are
- I do not know your company
- I do not know the products of your company
- I do not know what your company represents
- I do not know the customers of your company
- I do not know the results of your company
- I do not know the reputation of your company
- Now, what exactly did you want to sell me?
Image Resource: http://www.slackandcompany.com
And the big question is what of the above has changed today about how people think before they buy something online?
Maybe nothing has changed. ?
Does your customer think that way when you try to sell him your products or services ???
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