Elon Musk, Management Guru?

NYT TECHNOLOGY: Elon Musk, Management Guru?
By Kevin Roose
Section: Technology
Source: New York Times
Published Date: December 16, 2022 at 02:00AM

Why the Twitter owner’s ruthless, unsparing style has made him a hero to many bosses in Silicon Valley.

It may seem obvious, to most people outside Silicon Valley, that Elon Musk’s ownership of Twitter has been an unmitigated disaster.
In less than two months since taking over, Mr. Musk has fired more than half of Twitter’s staff, scared away many of its major advertisers, made (and unmade) a series of ill-advised changes to its verification program, angered regulators and politicians with erratic and offensive tweets, declared a short-lived war on Apple, greenlit a bizarre “Twitter Files” exposé, stopped paying rent on Twitter’s offices, and falsely accused the company’s former head of trust and safety of supporting pedophilia. His personal fortune has shrunk by billions of dollars, and he was booed at a Dave Chappelle show.
It’s not, by almost any measure, going well for him. And yet, one group is still firmly in Mr. Musk’s corner: Bosses.
In recent weeks, many tech executives, founders and investors have expressed their admiration for Mr. Musk, even as the billionaire has flailed at Twitter.
Reed Hastings, the chief executive of Netflix, praised Mr. Musk at a New York Times DealBook conference late last month, calling him “the bravest, most creative person on the planet.”
Gavin Baker, a private equity investor, recently claimed that a lot of venture-funded chief executives were “inspired by Elon.”
And several partners at Andreessen Horowitz, the influential venture capital firm, have tweeted similar encomia to Mr. Musk’s management style.

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